Balancing tradition with innovation as we embrace a new corporate identity

Being more.

As the second generation to lead our brokerage I’m often torn between keeping things the way they were or taking a new direction.

I believe it’s a good practice to reflect on how we arrived here, and consider why we do things the way that we do, but be open for change. We are at that time in our brokerage when we are changing our corporate identity but the values of Robert J. Morris Insurance & Consulting Ltd. remain.

If you know me, you know that I can be methodical but this comes from my desire to do things the right way. If I’m putting something together and it requires 4 screws, I will use all 4 screws (not 3) and they will be the right type of screws for the application. As you can imagine, with my input, our process to change our corporate identity was no easy task!

We needed to simplify our name, and many have referred to us as Morris Insurance in the past: so we made that part official. Our new trade name is Morris Insurance. Designing a new logo was more difficult. We wanted something modern, and unique to us, that also nods to our origin, and previous logo design. A literal spin on our old steam engine logo was the best solution!

But we’ve also adopted a new company tagline “Being More” that I want to explain. It is a broad ideal that doesn’t just apply to me, but to our entire team, and maybe you too. It is something we hold ourselves to, and something we desire from our insurance partners. It also references a plan for the future: we want to learn each day, improve ourselves, and our company, so that tomorrow we are more than we are today.

For many of our team, this is a second career, so for one reason or another, we all want to be more, for ourselves, and for our families. We bring diverse knowledge and experiences that help make us a better brokerage. So often it is easy to overlook our past experiences, but this is how we differentiate ourselves.

I am proud of the team that we’ve built and what we can offer our clients. I hope our new identity gives you confidence in our path, and in how we will continue to serve you moving forward!

Sheldon